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For more than 30 years, Gartner Dataquest has helped technology vendors grow by collecting and interpreting critical IT and telecom market data, and translating it into actions for success.
Our commitment is to be our clients’ indispensable business partner — to deliver insight and advice that will enable them to exceed their business potential today, and tomorrow.
Gartner Dataquest advises technology vendors, large and small, all over the world, helping them to build successful growth strategies.
Our analysts work with clients as business partners, formulating market strategies, product and investment plans, market communications strategies, go-to-market strategies and measuring and benchmarking success.
Clients gain unique insight to how markets and technologies are changing. Gartner Dataquest analysts follow how end users buy and deploy IT technology, and are able to provide clients with objective advice on emerging opportunities and threats — as well as the underlying market data.
We’ve helped our clients meet these challenges and more:
Market Strategy & Planning
- How much growth can I expect from my current market next year?
- What opportunities are emerging from changing customer needs and buying behavior?
Product Strategy
- Which new products & services should I invest in to grow revenue?
- What’s the next hot new technology; how could I use it to drive growth or margins?
- Are there alternative business models that could grow revenue?
Brand & Communications
- How can I differentiate my value proposition and craft compelling messages?
- How do we develop effective messaging for our markets?
- How can senior decision makers be reached - and influenced?
Sales Strategy – examples of client challenges
- Who has the best partnering program and what elements must I incorporate?
- How can I organize sales resources to drive growth - by account, geography or vertical market?
- How can I leverage best practices to improve channel performance?
Measuring Success – examples of client challenges
- How much share do my competitors have? How can I gain share?
- How do we compare with industry norms for financial and operational metrics?
Dataquest Products & ServiCes
Gartner Dataquest offers a range of products and services to help clients address these challenges — and many more:
Gartner Dataquest Market Insights: In-depth market forecast and share data together with analysis of trends, competitors and customer requirements in 37 key technology markets across software, hardware, IT services, communications, semiconductors, and business and industry strategies.
Gartner Dataquest QStats: Quarterly shipments, market spend and vendor share for PCs, Workstations, Servers, Printers, Semiconductor Devices.
Gartner Dataquest Markets Service: Access to all Gartner Dataquest research and analysts through a named Business Analyst.
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